That’s why all those who are “crashing it” with video aren’t doing it alone.
It’s always a team effort:
- Gray V has a cameraman walking next to him filming everything he does. So guess what Gary does - he talks to his cameraman, not to a motionless camera.
- Same with Grant Cardone in the studio. He talks to the team or his co-host.
- Same with Marie Forleo in her studio. She jokes with the team or her guest.
- Same with all the successful YouTubers and any other professional videos you see online -
Whether it’s a recording of a keynote speech (there’s a live audience there…), an interview or a demonstration - there’s always more than one person involved in the creation of the video.
This is true not only for online video. It’s true for TV and movies too.
Because no matter how great the story is…
No matter how professional the speaker is, how expensive the camera, the set or the lights are (or aren’t)...
The magic of a good video is in the INTERACTION.
Think about it.
That’s why Reality shows are so popular - the interaction.
And the same applies to video, and especially LIVE video.
A talking head isn’t as fascinating as the interaction between you and your guest or you and your audience.
The good news is that this interaction also eliminates camera fright.
Because the minute you’re focusing on someone else, you almost immediately forget that you’re on camera and you get involved in the conversation.
It also removes the need to be a fantastic public speaker or presenter.